Colour Theory

Colour is an important factor when it comes to media as it has the possibility of altering how viewers interpret what their seeing as well as how they respond to it. When working with colours it helps by know the different ways colours can be manipulated to express different meanings.

To start with the basics, primary colours are the backbone of every other colours this consists of Red, Blue and Yellow. These hues can't be created by mixing any other colours together.

Secondary colours are colours that can only be created by combining pure primary hues.

Tertiary colours are created when you mix a primary colour and the nearest secondary colour.

Complementary colours are colours on opposite ends of the wheel which is useful when something needs a more vibrant feel to it. Even though pairs like these are good if you want something to stand out they are don't work well when it comes to text.

Analogous Colours are more harmonious as the work well because it uses the colours next to each other to be used in more serene and comfortable designs. Usually they work with one colour being dominant, a second being a support and then the third being an accent with either black, grey or white. 

Lastly, there are triad colours which are simply colours that are evenly spaced around the colour wheel creating a vibrant palette with carefully balanced colours.

When it comes to using colours, it isn’t just what colours go with it, but also what the individual colour’s meaning is. Depending on what message you are trying to perceive, you need to use the right colour with the right connotations.