Music Videos | Context of 'Titanium' - David Guetta & 'Unfinished Sympathy' - Massive Attack

MAINSTREAM:

• Location in an urban, non rural place
• Diversity
• Artist performing as main feature (exposure)
• Narrative elements
• Element of hardship

ALTERNATIVE:

• No artist, focus on music
• Narrative & concept
• Suburban
• Limited representation
• Sinister element

Cohen's Theory -  Moral Panic
Idea that youths being reckless has been around for centuries, but today is still used for moral panic. Moral panics have been described as a condition, episode, person or group of persons which emerge to become defined as a threat to societal values and interests (1972)